Alisa Cohn is founder of Alisa Cohn Coaching and is a Business Coach with more than ten years of professional experience in large and small corporate environments. Prior to starting her own company, her professional experience included working in the Middle Market Advisory Services Practice of PricewaterhouseCoopers.
Alisa Cohn earned her MBA from Cornell University, where she was awarded the Fried Fellowship for Leadership and Academic Excellence. Alisa is also a Certified Public Accountant.
Everyone says it's all about execution. Oh my God, it's all about execution! You could have the best business plan in the world and if you can't get funding, that's it. If you can't convince your target market to do the thing that you want them to do, that's it. It can be a great idea and it's a...(Full transcript available to logged in subscribers.).
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