Robert Verloop is Vice President of Marketing at Sunkist Growers, the grower-owned citrus marketing cooperative based in Sherman Oaks, California.
Verloop began his produce marketing career with the California Avocado Commission in Santa Ana, working his way up from Theft Prevention Manager to National Merchandising Director to Vice President. He also served as Vice President of Communication and Trade Relations for buyproduce.com.
Robert Verloop received his Bachelor's and his Master's degrees from California State Polytechnic University at Pomona.
Here is what's happening in produce. Since the 1960s - in 1960 we had about 160 items in an average produce department. Today that number is in excess of 650. We have some retail stores in different parts of the United States, Wegman's as an example i...(Full transcript available to logged in subscribers.).
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