John Alexander is president and founder of The CBORD Group, Inc., a company inspired by his foodservice experience at Cornell University. While earning an undergraduate degree in physics, John worked in several capacities for the Department of Dining Services at Cornell, including managing the university's first two "Pickup Store" convenience stores. Later, as assistant business manager, he developed the dining department's systems for food production and cost control. John Alexander is a graduate of Cornell University
We had some things that worked in our favor in terms of our successes. One was being first to market with a product. You hear a lot about that. It is somewhat overrated today. I think people sometimes say if you're first to market, you're going to be the big winner. And people go out of their w...(Full transcript available to logged in subscribers.).
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John Alexander Discusses Relying On Customer For Input and Incremental Improvement Suggestions
John Alexander States Differentiation Can Happen Through Service, Price or Technology
