Nadja Schnetzler is the CEO and Co-Founder of BrainStore and the author of "The Idea Machine". In the Swiss company BrainStore, ideas are produced in the same way as products - made-to-order and on a conveyor belt. The BrainStore ideas machine is an innovation model which functions on engineering principles and makes this idea generation possible. Nadja Schnetzler studied at the Ringier School of Journalism in Zurich, Switzerland.
We had many hurdles. I think the path of the entrepreneur is just hurdles all the way. First hurdle was to get the initial funding for the company, that wasn't too difficult. It was 1989 and so we thought it was pretty easy to get the founding money fo...(Full transcript available to logged in subscribers.).
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