JB Osborne is the CEO of Red Antler. He started his career at Saatchi & Saatchi, working for clients such as Procter & Gamble, General Mills, and the award winning international launch of Air Tahiti Nui.
An entrepreneur at heart, he left Saatchi to open the New York office of Consortium, a New Zealand ad agency.
In August 2007, JB founded Red Antler, where he works with clients on brand positioning, user experience, business strategy and marketing.
JB has a Bachelors degree in Business, Magna Cum Laude, from Cornell University and is a member of the Entrepreneurship at Cornell Advisory Board.
So business strategy not surviving the first contact with customers, to me, is a dramatic statement of a reality. It's not like you walk in the door of your first customer and you throw up your hands and everything was wrong, but to me what that gets at is you're never 100% right. And something tha...(Full transcript available to logged in subscribers.).
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