Cristiane Ulbrich is Director of Technology at BCS Tecnologia, a firm devoted to developing medical and hospital equipment being incubated at INCAMP, one of the most prestigious high-tech incubators in Brazil.Ulbrich worked for 14 in the private sector in departments such as product development (CAD/CAM and fast prototyping), quality control, and certification (ISO 9001). She has also participated in several events in the area of innovation and entrepreneurship as invited speaker and lecturer.
Cristiane Ulbrich holds a BS in Mechanical Technology from FATEC-São Paulo, a MS and a PhD in Mechanical Engineering from UNICAMP and a MBA from IBMEC, all in Brazil.
I can tell you that planning at BCS is everything. Because you are dealing with many uncertainties in the market, before you release a product, you have to know very well what the product is, what need it would be supplying, what share of the market it would target, the value of this product, in...(Full transcript available to logged in subscribers.).
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Cristiane Ulbrich Discusses Desire To See Product Leave The Idea Phase and Enter The Marketplace
Cristiane Ulbrich Discusses Challenges of Pursuing a Career In Mechanical Engineering
Cristiane Ulbrich Shares Thoughts For Women Who Want A Career In Mechanical Engineering
Cristiane Ulbrich Discusses Advantages and Challenges of forming Partnerships When You Are A Small Business
Cristiane Ulbrich Discusses Importance of Understanding Certification Process In Other Countries
Cristiane Ulbrich Discusses Incubator Support and Government Financing To Develop First Product
Cristiane Ulbrich States Importance of Beginning Project With a Basic Outline And Then Fill In The Details
Cristiane Ulbrich Shares Examples of Products Under Development That Use Quick Prototyping Techniques
