Cristiane Ulbrich is Director of Technology at BCS Tecnologia, a firm devoted to developing medical and hospital equipment being incubated at INCAMP, one of the most prestigious high-tech incubators in Brazil.
Ulbrich worked for 14 in the private sector in departments such as product development (CAD/CAM and fast prototyping), quality control, and certification (ISO 9001). She has also participated in several events in the area of innovation and entrepreneurship as invited speaker and lecturer.Cristiane Ulbrich holds a BS in Mechanical Technology from FATEC-São Paulo, a MS and a PhD in Mechanical Engineering from UNICAMP and a MBA from IBMEC, all in Brazil.
When we started BCS, it started as a dream. We knew we had the capability to develop new products. But, how would we be able to do that? Who were these three Ulbrichts anyway? No one would consider as valuable a project started only by the three of us. So we said: Well, since BCS is already...(Full transcript available to logged in subscribers.).
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