(607) 227-8695info@prendismo.com

William Perez Discusses Innovation and Opportunity In Asian Markets

Copyright © Cornell University Play All Videos in Case

Total Case Duration :

  • Date Added : 9/27/2007
  • Clip Duration : 0 min. 0 sec.

Playlists

Please Login to create playlists

William Perez

  • President, Wm. Wrigley Jr. Company
  • male
  • Hispanic
  • 1947 (Age: 77 years old)
  • William Perez - Panel on Marketing - Wm. Wrigley Jr. Company
  • Video 1 of 5 in this Case
  • View All Available Videos

Biography

William D. Perez succeeded William Wrigley, Jr. II as CEO of Wm. Wrigley Jr. Company, the world's largest chewing-gum manufacturer. He is the first person outside the Wrigley family to head the 116-year-old company.

Previously, he succeeded Phil Knight as CEO of Nike, Inc and served from November 2004 until his announcement on January 23, 2006 that he was resigning from Nike due to disagreements with Nike founder and chairman Philip Knight over how to run the company. Previous to his position at Nike, Perez worked for eight years as president and CEO of S. C. Johnson & Son.

Bill Perez received his undergraduate degree from Cornell University and a graduate degree from the Thunderbird School of Global Management.

Well, I think the biggest challenge in Japan is keeping pace with the local companies' rate of innovation. I have never seen innovation in any category whether it's gum or household cleaning products or air fresheners, come to market is fast as it does in Japan and for an American company used to a...(Full transcript available to logged in subscribers.).

Register & Subscribe Login

William Perez videos

Video 1 of 5 William Perez Discusses Professional Experience In Family and Non-Family Run Companies
  • William Perez - Panel on Marketing - Wm. Wrigley Jr. Company
  • 9/27/2007
  • William Perez
  • 0 min. 0 sec.
Video 2 of 5 William Perez States Sales Experience Is Important To Gain Understanding of Customers
  • William Perez - Panel on Marketing - Wm. Wrigley Jr. Company
  • 9/27/2007
  • William Perez
  • 0 min. 0 sec.
Video 3 of 5 William Perez States Companies Need To Balance Cost and Customer When Marketing Internationally
  • William Perez - Panel on Marketing - Wm. Wrigley Jr. Company
  • 9/27/2007
  • William Perez
  • 0 min. 0 sec.
Video 4 of 5 William Perez Discusses How Wrigley Makes A Decision To Enter Foreign Market
  • William Perez - Panel on Marketing - Wm. Wrigley Jr. Company
  • 9/27/2007
  • William Perez
  • 0 min. 0 sec.
Video 5 of 5 William Perez Discusses Innovation and Opportunity In Asian Markets
  • William Perez - Panel on Marketing - Wm. Wrigley Jr. Company
  • 9/27/2007
  • William Perez
  • 0 min. 0 sec.

RELATED VIDEOS

Frank Farwell Discusses Challenges of Dealing with Asian Suppliers
  • Frank Farwell - Interview - WinterSilks
  • 4/1/2001
  • Frank Farwell
  • 5 min. 15 sec.
Frank Farwell Discusses Challenge of Dealing with International Vendors
  • Frank Farwell - Interview - WinterSilks
  • 4/1/2001
  • Frank Farwell
  • 3 min. 15 sec.
Dave Pelletier Discusses Challenges of Outsourcing Production at Annalee
  • Dave Pelletier - Interview - Annalee Mobilitee Dolls and Business Plan Writing
  • 9/6/2003
  • Dave Pelletier
  • 4 min. 11 sec.
Dave Pelletier Discusses Decision to Outsource Doll Manufacturing Overseas
  • Dave Pelletier - Interview - Annalee Mobilitee Dolls and Business Plan Writing
  • 9/6/2003
  • Dave Pelletier
  • 3 min. 0 sec.
Kevin McGovern Shares Thoughts on International Business and Sincerity
  • Kevin McGovern - Interview - McGovern & Associates Law Firm
  • 12/1/1993
  • Kevin McGovern
  • 1 min. 51 sec.
Kevin McGovern Discusses First International Business Experience In China
  • Kevin McGovern - Interview - Legal and Business Background and Experiences
  • 10/20/2004
  • Kevin McGovern
  • 2 min. 37 sec.
Kevin McGovern Discusses Lack of Intellectual Property Regulations In China
  • Kevin McGovern - Interview - Legal and Business Background and Experiences
  • 10/20/2004
  • Kevin McGovern
  • 3 min. 11 sec.
Kevin McGovern Discusses Learning How To Become International Businessman
  • Kevin McGovern - Interview - Legal and Business Background and Experiences
  • 10/20/2004
  • Kevin McGovern
  • 3 min. 56 sec.
Kevin McGovern States China Is More Focused On Large Multinationals Rather Than Middle Market Companies
  • Kevin McGovern - Interview - Legal and Business Background and Experiences
  • 10/20/2004
  • Kevin McGovern
  • 1 min. 59 sec.
Doug Newhouse Shares Example of Client, Shake and Impact of International Competition
  • Doug Newhouse - Interview - Sterling Investment Partners
  • 3/28/2005
  • Doug Newhouse
  • 6 min. 4 sec.