Christopher Sanson is the Co-Founder and CEO of MarcoPolo. MarcoPolo.net was founded as a fun way for people to share their travel plans with one another.
Previously, Sanson worked at a consulting firm performing regression analysis to help companies evaluate the effectiveness of their marketing campaigns. He's launched several ventures including an arts magazine and a photo souvenir business.
Christopher Sanson graduated with a Master of Management in Hospitality from the Cornell Hotel School in 2006. He received his undergraduate degree from Princeton University in 2002.
So the business model is driven off of page views and volume and through contextual ads, banner ads, things like that and as well as referral commissions. So we're an intermediary between event ticket sales, travel sales, local advertising, things like that. Travel is 120 billion dollar industry, o...(Full transcript available to logged in subscribers.).
Register & Subscribe
Login
Christopher Sanson Discusses Reason To Pursue Masters In Hospitality Management Instead of Traditional MBA
Christopher Sanson States College Is A Formative Period Where He Focused on Building Relationships
Christopher Sanson Discusses Concept of Building Social Networking Aspect Into Hotel Experience
Christopher Sanson Discusses Finding Business Opportunities In Increasing Number of People With Mobile Lifestyles
Christopher Sanson States A Great PR Strategy Is Key To Getting A Startup Off The Ground
Christopher Sanson States MarcoPolo Has A Two Person Management Team As Well As An Advisory Board
Christopher Sanson States Importance of Going Through Process of Writing a Business Plan
Christopher Sanson States Importance of Developing a Plan of Operations And Moving To Execution - Even If It Is Small
Christopher Sanson Discusses Challenges of Keeping Expenses Down When Starting a Business
Christopher Sanson States Entrepreneurship Is A Specific Mindset Of Wanting To Create Something New
