Rob Erlichman is the Founder and President of Sunlight Electric. In addition to his role at Sunlight Electric, Erlichman is involved in industry-wide efforts to help accelerate the adoption of solar power. He recently co-authored a white paper featured in the Red Herring entitled, "What the Solar Power Industry Can Learn from Google" and Erlichman also advises The Clean Energy States Alliance on ways their member state solar subsidy program managers can implement standards and practices that level the playing field for manufacturers and solar integrators and ensure transparency for consumers.
Before founding Sunlight Electric, Erlichman was a technology marketing executive and entrepreneur, a management strategy consultant at Booz-Allen & Hamilton, and one of Proctor & Gamble's youngest brand managers at the age of twenty-five.
Rob Erlichman holds a Bachelor of Science degree from Cornell University in Applied Economics.
I mentioned earlier one of the misperceptions about solar power is that people think it's not affordable and it certainly is not inexpensive, that doesn't mean it's not affordable. But one of the ways that we illustrate for people the affordability is we...(Full transcript available to logged in subscribers.).
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