Earl Blanks is a former owner of a Party City franchise. Prior to his involvement with Party City, Blanks had started a small consulting business, the Small Business Marketing Planning Center, which provided marketing consulting services to smaller companies that generated $3-5 M per year in sales. Prior to that experience, Blanks worked at Procter & Gamble for over 7 years. Earl Blanks received his undergraduate degree from University of Arkansas and his MBA from Cornell University.
My first brand as a brand manager, where I was responsible for making things happen was a brand that had been in decline. It was called Prell. I don't know how many of you know about Prell or have heard of Prell. But Prell had been in the decline for maybe a year or two. And one of our challenge...(Full transcript available to logged in subscribers.).
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