C. Marshall Paul has more than 40 years experience in the pharmaceutical and market research industry and is president of ACNielsen HCI.
Marshall Paul started his career in 1962 as a marketing analyst for Merck & Co., Inc. In 1982, Paul built a new company, HCI, Inc. In November 1997, HCI was acquired by VNU and merged with its subsidiary PERQ Research. In January 2002, Marshall Paul was appointed president of ACNielsen HCI, a new company formed to help design and market the initiatives of other VNU subsidiaries, including HCI.
C. Marshall Paul graduated from Dickinson College and has a bachelor of science degree in Economics.
Much of our business is involved with evaluating the effects of advertising. The industry was spending about 464 million in advertising and so this year they're coming down to about 300. So they're cutting back quite a bit. And as they cut back, then t...(Full transcript available to logged in subscribers.).
Register & Subscribe
Login