Jonathan Klein is the Founder and Managing Partner of Topline Strategy Group. Prior to founding Topline, Klein was VP of Marketing at Promptu, a venture-backed CRM software company. He also served in senior marketing roles at Documentum and Docent. Klein also worked as a Case Leader in the Chicago office of The Boston Consulting Group, advising Fortune 500 clients in a range of industries on corporate growth. Jon Klein holds an MBA from The Kellogg School at Northwestern University and a BS in Electrical Engineering from Cornell University.
Guerilla marketing is the concept of how do you get 10:1 return for your dollars, where are your leverage points, what are the things that you can do to really drive sales success, what is the return of investment on the sales. So guerilla marketing efforts are ones that are very low cost and have v...(Full transcript available to logged in subscribers.).
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Jon Klein States Importance of Researching Company And Speaking To Network Prior To Job Interview
Jon Klein States Grades, GMAT Scores and Convincing Story Led To MBA Program Admission
Jon Klein Shares Similarities and Differences In Being a Consultant or an Entrepreneur
Jon Klein Discusses Challenges of Getting Customers To Adopt New Products Even If They Are Free
Jon Klein States Focus For Technology Companies Needs To Stay On Revenue And Not Adoption
