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Bill Pence Discusses Business Model of Monetizing Eyeballs

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Total Case Duration :

  • Date Added : 4/20/2012
  • Clip Duration : 1 min. 45 sec.

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Bill Pence

  • EVP, COO and CTO, WebMD
  • male
  • Caucasian
  • 1962 (Age: 62 years old)
  • Bill Pence - Panel - Digital Enterprise:Tapping Technology to Gain Competitive Advantage
  • Video 1 of 7 in this Case
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Biography

Bill Pence is Executive Vice President, Chief Operating Officer and Chief Technology Officer of WebMD. He has served as Executive Vice President and Chief Technology Officer of WebMD since November 2007 and has also served Chief Operating Officer of WebMD since May 2012.

Before joining WebMD, Mr. Pence had served as Chief Technology Officer and Senior Vice President at Napster since 2003. From 2000 to 2003, Mr. Pence was the Chief Technology Officer for Universal Music Groupâ€[TM]s online initiatives and for the pressplay joint venture with Sony. That joint venture later served as the basis for the relaunched Napster service. Previously, Mr. Pence spent more than a decade at IBM, where he held various technology management positions in research as well as in the software division, focused on guiding research and development and commercializing technology for IBM product divisions.

Bill Pence received a Bachelor of Science in Physics from the University of Virginia, and a Ph.D. in Electrical Engineering from Cornell University.

There was a lot of discussion yesterday about eyeballs and monetizing eyeballs. I am old enough that I am not sort of the generation that believes that you sell something without a business model. But I do think in the digital space eyeballs are really key. And without the engagement and the audi...(Full transcript available to logged in subscribers.).

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Bill Pence videos

Video 1 of 7 Bill Pence Discusses Academic and Professional Background
  • Bill Pence - Panel - Digital Enterprise:Tapping Technology to Gain Competitive Advantage
  • 4/20/2012
  • Bill Pence
  • 5 min. 16 sec.
Video 2 of 7 Bill Pence Discusses Challenges Facing Companies As They Grow From Startup to Mid-Size
  • Bill Pence - Panel - Digital Enterprise:Tapping Technology to Gain Competitive Advantage
  • 4/20/2012
  • Bill Pence
  • 3 min. 8 sec.
Video 3 of 7 Bill Pence Discusses Business Model of Monetizing Eyeballs
  • Bill Pence - Panel - Digital Enterprise:Tapping Technology to Gain Competitive Advantage
  • 4/20/2012
  • Bill Pence
  • 1 min. 45 sec.
Video 4 of 7 Bill Pence Discusses Social Media, Marketing and Privacy
  • Bill Pence - Panel - Digital Enterprise:Tapping Technology to Gain Competitive Advantage
  • 4/20/2012
  • Bill Pence
  • 1 min. 18 sec.
Video 5 of 7 Bill Pence Shares Examples Of Specific Challenges Related to Showcasing Online Ads on Healthcare Site
  • Bill Pence - Panel - Digital Enterprise:Tapping Technology to Gain Competitive Advantage
  • 4/20/2012
  • Bill Pence
  • 2 min. 11 sec.
Video 6 of 7 Bill Pence States Apps Are Curated Experience
  • Bill Pence - Panel - Digital Enterprise:Tapping Technology to Gain Competitive Advantage
  • 4/20/2012
  • Bill Pence
  • 0 min. 41 sec.
Video 7 of 7 Bill Pence Discusses Privacy And Consumer Expectations
  • Bill Pence - Panel - Digital Enterprise:Tapping Technology to Gain Competitive Advantage
  • 4/20/2012
  • Bill Pence
  • 0 min. 0 sec.

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