Nadja Schnetzler is the CEO and Co-Founder of BrainStore and the author of "The Idea Machine". In the Swiss company BrainStore, ideas are produced in the same way as products - made-to-order and on a conveyor belt. The BrainStore ideas machine is an innovation model which functions on engineering principles and makes this idea generation possible. Nadja Schnetzler studied at the Ringier School of Journalism in Zurich, Switzerland.
We were three friends in high school and we just wanted to have our own company that was our goal and we needed a business idea and the idea was to bring together young people who have ideas together with decision makers who need ideas and this business i...(Full transcript available to logged in subscribers.).
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