Thatcher Bell is a Principal at DFJ Gotham.
Prior to joining DFJ Gotham, Bell was a Senior Analyst at North Hill Ventures, the venture capital affiliate of Capital One Financial. While at North Hill, he evaluated investments in financial technology, enterprise software and technology-enabled services companies, and was a deal team member for DealerTrack, Compete (acquired by comScore), Higher One, and Exchange Solutions.
Before joining North Hill, Bell was Manager of Business Development at OpenPages, an enterprise software vendor, where he oversaw an acquisition and developed channel partnerships in the U.S. and Europe. Previously, he was the third employee at SharkTank, an online marketplace connecting lawyers and potential clients. Thatcher began his career as a consultant at Ernst & Young (now Cap Gemini Ernst & Young), working on competitive strategy and process improvement projects in the financial services, telecommunications, and health care industries.
Thatcher Bell has a B.S. cum laude in Engineering from Cornell University and an M.B.A. with honors from the Wharton School of the University of Pennsylvania.
I think the thing is the consumers are really savvy. Most people alive today have been marketed to their whole lives so they can smell marketing a mile away and, increasingly, they don't like it - in the traditional sense. What they want is authenticity. for the most part. They want to be treated...(Full transcript available to logged in subscribers.).
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