Joanne McKinney is Chief Strategy Officer for the Burns Group, an independent Branding and Advertising Agency based in NYC. She has worked in innovation, advertising and marketing on diverse and global brands both in the U.S. and abroad. Joanne started her career at Grey Advertising, and joined the Burns Group following her role as Interim Director of Integrated Marketing for Kraft Europe. Joanne McKinney received her undergraduate degree from Cornell University.
Well, we do a lot of innovation work and I think in our minds, you know, Little I innovation would be, you know, we're taking existing brands and finding out ways to extend them, right? Often, that's looking at where can the equity of a brand go? Sometimes it's just new iterations of what they curr...(Full transcript available to logged in subscribers.).
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