Louise Hurlbut is a partner at Beneterre. For the past 30 years, Hurlbut has been engaged in entrepreneurial ventures, corporate management and small service companies providing marketing, planning, research, strategy and new product development expertise. She was an initial funder and partner of the Boppy Company, maker of the eight-time winner of the #1 Baby Product by American Baby Magazine. Her most recent venture is in the eco-friendly market, designing and manufacturing a line of reusable and washable bags for portable food, wine and fresh produce under the brand name Beneterre. Hurlbut with her partner continuously design new products to replace plastic and paper and encourage consumers to be eco-friendly by purchasing and using American made Beneterre products.
Lousie Hurlbut has her undergraduate degree from Mills College and her MBA from the Johnson School at Cornell University.
I've started three businesses now and all of them have been self-funded because of the lack of availability of capital to do this. When we started the Boppy business, which ended up being the number one baby product, we grew hugely. We started out - we went to SBA and said we needed a loan. There...(Full transcript available to logged in subscribers.).
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