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Haroldo Torres States Most of His Business Planning Has Been Informal

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Total Case Duration :

  • Date Added : 3/12/2008
  • Clip Duration : 1 min. 14 sec.

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Haroldo Torres

  • Partner, Data Popular
  • male
  • Caucasian
  • 1961 (Age: 63 years old)
  • Haroldo Torres - Interview - Data Popular
  • Video 1 of 22 in this Case
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Biography

Haroldo Torres, formerly a managing partner of Data Popular, is CEO for "Plano CDE", a research and consulting company dedicated to inclusive business initiatives and base of the pyramid (BOP) markets. (www.planocde.com.br)

Torres also serves a Senior Research Associate at the Brazilian Center for Analysis and Planning (CEBRAP) and has worked as Coordinator for Knowledge Transfer at the Center for Metropolitan Studies (CEM) (2000-2007), as a David E. Bell Research Fellow at the Harvard Center for Population and Development Studies (1996-97), as a Senior Research Associate and Project Leader for various organizations in the NGO and Public Sector (1990-2001), and as Economic Analyst for the Sao Paulo Chamber of Commerce (1989-90).

Haroldo Torres holds a BA in economics from UFMG, a MA in Demography from CEDEPLAR, and a Doctoral degree in Social Sciences from UNICAMP in Brazil.

I'd say I'm a planning person - I have a very clear view on planning. So, I look ahead, and try to evaluate alternatives. I'd say it was not a strongly formalized planning, in the sense that there was a fully constituted business plan - although, in some moments, I even designed a business plan....(Full transcript available to logged in subscribers.).

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Haroldo Torres videos

Video 1 of 22 Haroldo Torres Discusses Academic Background
  • Haroldo Torres - Interview - Data Popular
  • 3/12/2008
  • Haroldo Torres
  • 1 min. 15 sec.
Video 2 of 22 Haroldo Torres States He Considers Himself an Entrepreneur Despite Challenges of Being Entrepreneurial In Brazil
  • Haroldo Torres - Interview - Data Popular
  • 3/12/2008
  • Haroldo Torres
  • 1 min. 57 sec.
Video 3 of 22 Haroldo Torres Discusses The Founding of the Company Data Popular
  • Haroldo Torres - Interview - Data Popular
  • 3/12/2008
  • Haroldo Torres
  • 3 min. 22 sec.
Video 4 of 22 Haroldo Torres States Data Popular's Difference Is That It does Market Research on the Base of the Pyramid
  • Haroldo Torres - Interview - Data Popular
  • 3/12/2008
  • Haroldo Torres
  • 1 min. 31 sec.
Video 5 of 22 Haroldo Torres States Data Popular Has Had To Preach Importance of Marketing To Base of Pyramid Market
  • Haroldo Torres - Interview - Data Popular
  • 3/12/2008
  • Haroldo Torres
  • 1 min. 8 sec.
Video 6 of 22 Haroldo Torres States Importance of Understanding the Customer
  • Haroldo Torres - Interview - Data Popular
  • 3/12/2008
  • Haroldo Torres
  • 1 min. 29 sec.
Video 7 of 22 Haroldo Torres States Multinational Companies Are Now Beginning To Develop Strategies To Target Base of the Pyramid Market
  • Haroldo Torres - Interview - Data Popular
  • 3/12/2008
  • Haroldo Torres
  • 1 min. 35 sec.
Video 8 of 22 Haroldo Torres Discusses Development of Company, Data Popular
  • Haroldo Torres - Interview - Data Popular
  • 3/12/2008
  • Haroldo Torres
  • 6 min. 14 sec.
Video 9 of 22 Haroldo Torres States Most of His Business Planning Has Been Informal
  • Haroldo Torres - Interview - Data Popular
  • 3/12/2008
  • Haroldo Torres
  • 1 min. 14 sec.
Video 10 of 22 Haroldo Torres Discusses Data Popular's Ranking Among Research Companies In Brazil
  • Haroldo Torres - Interview - Data Popular
  • 3/12/2008
  • Haroldo Torres
  • 1 min. 30 sec.
Video 11 of 22 Haroldo Torres Discusses Data Popular's Startup Capital
  • Haroldo Torres - Interview - Data Popular
  • 3/12/2008
  • Haroldo Torres
  • 2 min. 25 sec.
Video 12 of 22 Haroldo Torres States Business Partnerships Are Difficult But Necessary
  • Haroldo Torres - Interview - Data Popular
  • 3/12/2008
  • Haroldo Torres
  • 1 min. 28 sec.
Video 13 of 22 Haroldo Torres States Brazil Has Patriarchal Culture
  • Haroldo Torres - Interview - Data Popular
  • 3/12/2008
  • Haroldo Torres
  • 1 min. 27 sec.
Video 14 of 22 Haroldo Torres States Brazil's Recent Struggles Can Make Collaboration In Business More of a Challenge
  • Haroldo Torres - Interview - Data Popular
  • 3/12/2008
  • Haroldo Torres
  • 1 min. 24 sec.
Video 15 of 22 Haroldo Torres Discusses Data Popular's Employee Recruitment Strategy
  • Haroldo Torres - Interview - Data Popular
  • 3/12/2008
  • Haroldo Torres
  • 2 min. 16 sec.
Video 16 of 22 Haroldo Torres Discusses Data Popular's Company Culture
  • Haroldo Torres - Interview - Data Popular
  • 3/12/2008
  • Haroldo Torres
  • 3 min. 15 sec.
Video 17 of 22 Haroldo Torres States Importance of Viewing Base of Pyramid As People With Limited Budgets
  • Haroldo Torres - Interview - Data Popular
  • 3/12/2008
  • Haroldo Torres
  • 0 min. 45 sec.
Video 18 of 22 Haroldo Torres Discusses Data Popular's Marketing Strategy
  • Haroldo Torres - Interview - Data Popular
  • 3/12/2008
  • Haroldo Torres
  • 2 min. 26 sec.
Video 19 of 22 Haroldo Torres Discusses Data Popular's Challenge In Conducting Web-Based Research
  • Haroldo Torres - Interview - Data Popular
  • 3/12/2008
  • Haroldo Torres
  • 2 min. 6 sec.
Video 20 of 22 Haroldo Torres States He Never Imagined He Would Be Working In A Marketing Research Company
  • Haroldo Torres - Interview - Data Popular
  • 3/12/2008
  • Haroldo Torres
  • 2 min. 19 sec.
Video 21 of 22 Haroldo Torres States Running a Company In Brazil Can Be A Stressful Endeavor
  • Haroldo Torres - Interview - Data Popular
  • 3/12/2008
  • Haroldo Torres
  • 1 min. 8 sec.
Video 22 of 22 Haroldo Torres States Data Popular's Clear Mission Is The Key To Its Success
  • Haroldo Torres - Interview - Data Popular
  • 3/12/2008
  • Haroldo Torres
  • 0 min. 29 sec.

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