Matt Faso is currently a Marketing Advisor at Haley Marketing Group, where he works with clients on their marketing programs. Prior to Haley Marketing, Matt worked for Ingram Micro (a Fortune 75 company) and for the Hearst Corporation, one of the largest media conglomerates in the world. Matt Faso has been involved exclusively in marketing since writing an award winning business plan in the Entrepreneurship@Cornell program his junior year at Cornell University. He graduated Cornell in 2000.
Google Analytics is really important for a number of reasons. One, it's free. It's just a little bit of code that you add to your website. Two, in my opinion, it is the most comprehensive tool that can show you the return on investment of the marketing activities that you're doing. It's also goi...(Full transcript available to logged in subscribers.).
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