Nadja Schnetzler is the CEO and Co-Founder of BrainStore and the author of "The Idea Machine". In the Swiss company BrainStore, ideas are produced in the same way as products - made-to-order and on a conveyor belt. The BrainStore ideas machine is an innovation model which functions on engineering principles and makes this idea generation possible. Nadja Schnetzler studied at the Ringier School of Journalism in Zurich, Switzerland.
As I said we started with this experiment, we started with this shop where people can buy ideas. We really believed that it must be possible to sell ideas to people, but we were not quite sure, you know ... so this is a typical BrainStore thing, you try ...(Full transcript available to logged in subscribers.).
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