Robert Verloop is Vice President of Marketing at Sunkist Growers, the grower-owned citrus marketing cooperative based in Sherman Oaks, California.
Verloop began his produce marketing career with the California Avocado Commission in Santa Ana, working his way up from Theft Prevention Manager to National Merchandising Director to Vice President. He also served as Vice President of Communication and Trade Relations for buyproduce.com.
Robert Verloop received his Bachelor's and his Master's degrees from California State Polytechnic University at Pomona.
I was in New Zealand a year ago. And there was a farmer that was talking to a group of his colleagues [audio gap] the pie issue, or pushing and pulling on the supply side - or on the demand generation side. And if you just think about this for a second....(Full transcript available to logged in subscribers.).
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