John Bello is the co-founder and Chief Executive Officer of South Beach Beverage Company. He brings more than 25 years of brand building and marketing experience to the Company, which was established in January 1995.
Prior to founding SoBe, Bello, 55, spent 14 years with National Football League Properties Inc., the marketing arm of the National Football League. As President, Bello has been credited for building NFL Properties into a sports marketing leader.
Prior to the NFL, Bello worked in the Pepsi Cola Division of Pepsico Inc., serving in marketing and strategic planning capacities, as well as in the Maxwell House Division of General Foods Corp., where he held product management roles with the Sanka and Maxwell House brands.
During four years of service with the United States Navy, Mr. Bello achieved the rank of Lieutenant (Senior Grade) and received the Navy Commendation with Combat V for meritorious service on riverboats in South Vietnam.
John Bello graduated Cum Laude from Tufts University with a Bachelor of Arts degree in History and holds an MBA from the Amos Tuck School at Dartmouth College.
Nobody thought that there could be total innovation everyday and it's not about just innovation in product categories, it's about innovation in approach to marketplace, how you deal with competitors, with packaging? There are a variety of things that go along with that. Okay, big lesson, lesson nu...(Full transcript available to logged in subscribers.).
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John Bello States Niche Beverages Generated Wealth For Manufacturer, Distributor and Retailer
John Bello States Consumers Will Spend More If They Perceive The Product To Be Healthier
