Nadja Schnetzler is the CEO and Co-Founder of BrainStore and the author of "The Idea Machine". In the Swiss company BrainStore, ideas are produced in the same way as products - made-to-order and on a conveyor belt. The BrainStore ideas machine is an innovation model which functions on engineering principles and makes this idea generation possible. Nadja Schnetzler studied at the Ringier School of Journalism in Zurich, Switzerland.
I think we don't have the usual creative tensions that a creative person experience in their everyday work trying to be creative because creativity for us is defined in a very different way, it's really process oriented, so the individual creativity is no...(Full transcript available to logged in subscribers.).
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