Nadja Schnetzler is the CEO and Co-Founder of BrainStore and the author of "The Idea Machine". In the Swiss company BrainStore, ideas are produced in the same way as products - made-to-order and on a conveyor belt. The BrainStore ideas machine is an innovation model which functions on engineering principles and makes this idea generation possible. Nadja Schnetzler studied at the Ringier School of Journalism in Zurich, Switzerland.
We always come to the meeting with about 10 to 15 possible project titles. So you really do a lot of research and we bring in the issues that we think are important based on the simple research we do about the company. So this might be how can we deal w...(Full transcript available to logged in subscribers.).
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