Elizabeth Ryan developed a passion for agriculture from earlier generations and is CEO of Breezy Hill Orchard.
Developed for and sold to thousands of New Yorkers in the Union Square Green Market, their products include apples, pears, peaches, plums, nectarines, and the value-added products that come from these fruits. The most significant of these value-added products is draft cider, for which the company aggressively raised private equity to launch a national product.
Elizabeth Ryan is a graduate of Cornell University.
We had a somewhat naive perspective if we make this wonderful product, it will just be a home run and like anything else, many market places are extremely crowded. The wine and alcoholic beverage market is crowded as any other marketplace and also driven by some of the really big players. So when ...(Full transcript available to logged in subscribers.).
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