Nadja Schnetzler is the CEO and Co-Founder of BrainStore and the author of "The Idea Machine". In the Swiss company BrainStore, ideas are produced in the same way as products - made-to-order and on a conveyor belt. The BrainStore ideas machine is an innovation model which functions on engineering principles and makes this idea generation possible. Nadja Schnetzler studied at the Ringier School of Journalism in Zurich, Switzerland.
I think the less is more thought. With BrainStore it has always been the case, you know we were a growing company, so we always had times where we had very little means to do something and especially when we moved to the new space, we had had financially...(Full transcript available to logged in subscribers.).
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