Robert Weybright is the Agricultural and Horticultural Program Leader at Cornell Cooperative Extension in Dutchess County. Prior to joining Cornell, he was the Executive Director of Hudson Valley FOODWORKS, a non-profit shared use food production facility for small-scale specialty food entrepreneurs. Weybright has over 25 years of experience working in a variety of responsibilities associated with the service, food and food manufacturing industries. Weybright's comments are from a panel discussion entitled "Selling Your Goods - More Than Talk, It's A Process!". The panel was from the 2007 Cornell Strategic Marketing Conference that was held on November 5 and 6 at the Henry A Wallace Visitor and Education Center at the FDR Presidential Library and Home, Hyde Park, N.Y. Bob Weybright received his undergraduate degree from Michigan State University and his MBA from California State University - Hayward.
Promotional pricing can be okay if you're very clear, it's upfront and you have a definitive time frame of when it will end and it's a short time frame to get people in there. It can be okay but manage it well and don't make it a regular practice if you can. Low balling is not okay. Low ball inco...(Full transcript available to logged in subscribers.).
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