David Cohn is Director, Business Informatics at IBM's T. J. Watson Research Center. He supervises a research team focused on modeling, transforming and integrating information and business structures for on demand solutions. He directs IBM's worldwide research strategy in support of on Business Design & Implementation.
Prior to his current position, Dr. Cohn was Director of IBM's Austin Research Laboratory which focuses on exploratory VLSI design, electronic CAD tools and high-productivity system design and is home of IBM's Low-Power Initiative. He also served as Director, Strategic Projects at Armonk assisting the Chairman and corporate executives in formulating and assessing IBM's worldwide business strategy. Before joining IBM, he was Professor of Computer Science & Engineering and Professor of Electrical Engineering at Notre Dame.
David Cohn received his undergraduate and PhD degrees from the Massachusetts Institute of Technology.
We, for example, have an offering, we sell, as a service, to evaluate peoples' brand reputation on the web, based at looking at all the massive amounts of information that are flowing around. We would like to get to the point where we actually sell decisions, not just this is what is happening in t...(Full transcript available to logged in subscribers.).
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