Nadja Schnetzler is the CEO and Co-Founder of BrainStore and the author of "The Idea Machine". In the Swiss company BrainStore, ideas are produced in the same way as products - made-to-order and on a conveyor belt. The BrainStore ideas machine is an innovation model which functions on engineering principles and makes this idea generation possible. Nadja Schnetzler studied at the Ringier School of Journalism in Zurich, Switzerland.
Once in a while a process doesn't go well and typically one of the factors that can make it go wrong is that you don't have the right people, you don't have the right mix of people in the process, we try to have as heterogenous a mix as possible but you c...(Full transcript available to logged in subscribers.).
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