Nadja Schnetzler is the CEO and Co-Founder of BrainStore and the author of "The Idea Machine". In the Swiss company BrainStore, ideas are produced in the same way as products - made-to-order and on a conveyor belt. The BrainStore ideas machine is an innovation model which functions on engineering principles and makes this idea generation possible. Nadja Schnetzler studied at the Ringier School of Journalism in Zurich, Switzerland.
It's important just to see the difference between the creation of inspiration, where you have an empty room, it's basically a white room that you fill with inspirations to a room that is already filled with inspirations and how do you make this step... we...(Full transcript available to logged in subscribers.).
Register & Subscribe
Login