Robert Verloop is Vice President of Marketing at Sunkist Growers, the grower-owned citrus marketing cooperative based in Sherman Oaks, California.
Verloop began his produce marketing career with the California Avocado Commission in Santa Ana, working his way up from Theft Prevention Manager to National Merchandising Director to Vice President. He also served as Vice President of Communication and Trade Relations for buyproduce.com.
Robert Verloop received his Bachelor's and his Master's degrees from California State Polytechnic University at Pomona.
Brand assessment is that step where you go out and do a lot of research. We talked - when we did this program three-and-a-half years ago, we talked to probably 1,000 consumers throughout the country. We talked to our licensees. We talked to our employe...(Full transcript available to logged in subscribers.).
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