Nadja Schnetzler is the CEO and Co-Founder of BrainStore and the author of "The Idea Machine". In the Swiss company BrainStore, ideas are produced in the same way as products - made-to-order and on a conveyor belt. The BrainStore ideas machine is an innovation model which functions on engineering principles and makes this idea generation possible. Nadja Schnetzler studied at the Ringier School of Journalism in Zurich, Switzerland.
For me it's making something that works and is appealing at the same time. For me that's design, something that works but it's not just you know, useful and functional but it's also appealing or nice or interesting for this particular audience that you h...(Full transcript available to logged in subscribers.).
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