John Cannon is the Business Development Director at Nestle USA. Prior to his role in business development, he spent 25 years of his career at Nestle in sales, with the last 12 running their largest market - New York.
John Cannon is a graduate of Bloomsburg University.
Now we're going to tell them basically that it's going to be risk free. That we have tested it. That we have done consumer research. A lot of cases we'll put these new items into a test market environment. We'll pick a city. And we use Buffalo a lot for test markets. One of the cities in the c...(Full transcript available to logged in subscribers.).
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