(607) 227-8695info@prendismo.com

William Perez States Companies Need To Balance Cost and Customer When Marketing Internationally

Copyright © Cornell University Play All Videos in Case

Total Case Duration :

  • Date Added : 9/27/2007
  • Clip Duration : 0 min. 0 sec.

Playlists

Please Login to create playlists

William Perez

  • President, Wm. Wrigley Jr. Company
  • male
  • Hispanic
  • 1947 (Age: 77 years old)
  • William Perez - Panel on Marketing - Wm. Wrigley Jr. Company
  • Video 1 of 5 in this Case
  • View All Available Videos

Biography

William D. Perez succeeded William Wrigley, Jr. II as CEO of Wm. Wrigley Jr. Company, the world's largest chewing-gum manufacturer. He is the first person outside the Wrigley family to head the 116-year-old company.

Previously, he succeeded Phil Knight as CEO of Nike, Inc and served from November 2004 until his announcement on January 23, 2006 that he was resigning from Nike due to disagreements with Nike founder and chairman Philip Knight over how to run the company. Previous to his position at Nike, Perez worked for eight years as president and CEO of S. C. Johnson & Son.

Bill Perez received his undergraduate degree from Cornell University and a graduate degree from the Thunderbird School of Global Management.

You know, it's interesting because the companies I've been involved with, particularly S. C. Johnson that had been international for many, many years and obviously to be effective in an international market you have to ... you can't do the marketing in Racine, Wisconsin. We had to empower the local...(Full transcript available to logged in subscribers.).

Register & Subscribe Login

William Perez videos

Video 1 of 5 William Perez Discusses Professional Experience In Family and Non-Family Run Companies
  • William Perez - Panel on Marketing - Wm. Wrigley Jr. Company
  • 9/27/2007
  • William Perez
  • 0 min. 0 sec.
Video 2 of 5 William Perez States Sales Experience Is Important To Gain Understanding of Customers
  • William Perez - Panel on Marketing - Wm. Wrigley Jr. Company
  • 9/27/2007
  • William Perez
  • 0 min. 0 sec.
Video 3 of 5 William Perez States Companies Need To Balance Cost and Customer When Marketing Internationally
  • William Perez - Panel on Marketing - Wm. Wrigley Jr. Company
  • 9/27/2007
  • William Perez
  • 0 min. 0 sec.
Video 4 of 5 William Perez Discusses How Wrigley Makes A Decision To Enter Foreign Market
  • William Perez - Panel on Marketing - Wm. Wrigley Jr. Company
  • 9/27/2007
  • William Perez
  • 0 min. 0 sec.
Video 5 of 5 William Perez Discusses Innovation and Opportunity In Asian Markets
  • William Perez - Panel on Marketing - Wm. Wrigley Jr. Company
  • 9/27/2007
  • William Perez
  • 0 min. 0 sec.

RELATED VIDEOS

Amy Machamer Discusses Marketing of Distinctive Products
  • Amy & Susan Machamer - Interview - Hurd Orchards
  • 4/16/2001
  • Amy Machamer
  • 0 min. 36 sec.
Rosa Sugranes Discusses Finding and Targeting Tile Market
  • Rosa Sugranes - Interview - Iberia Tiles
  • 2/7/2001
  • Rosa Sugranes
  • 1 min. 19 sec.
Marty Stosiek Shares Thoughts on Relationship Marketing
  • Christa and Marty Stosiek - Interview - Markristo Farm
  • 1/22/2002
  • Marty Stosiek
  • 0 min. 44 sec.
Rick Osofsky Discusses Entry into New York City's Green Markets and Gourmet Markets and Growth Through Word of Mouth
  • Rick Osofsky - Interview - Ronnybrook Farm Dairy
  • 1/1/2002
  • Rick Osofsky
  • 2 min. 32 sec.
Erika Fowler-Decatur States Company Was First in US to Sell Fair Trade Chocolate
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 0 min. 41 sec.
John Dyson Discusses Background in Wine Business and Small Pinot Noir Winery That Relies on Exclusivity As A Means of Marketing
  • John Dyson - Lecture - Marketing and Advertising - I Love New York Campaign Example and Winery Example
  • 9/12/2005
  • John Dyson
  • 3 min. 33 sec.
John Dyson Discusses Maintinaing Exclusivity Of Wineries By Creating 'The List'
  • John Dyson - Lecture - Marketing and Advertising - I Love New York Campaign Example and Winery Example
  • 9/12/2005
  • John Dyson
  • 2 min. 22 sec.
John Dyson Discusses Challenge of Marketing A Product Which is Scarce
  • John Dyson - Lecture - Marketing and Advertising - I Love New York Campaign Example and Winery Example
  • 9/12/2005
  • John Dyson
  • 2 min. 47 sec.
John Cannon Outlines Creation of a Marketing Calendar For a New Product Launch
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 19 sec.
John Cannon Discusses Four Ps of Marketing and How Corner Bistro Will Approach Them
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 2 min. 10 sec.