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Joan Reuning Discusses Decision to Open Retail Store

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Total Case Duration :

  • Date Added : 1/15/2001
  • Clip Duration : 1 min. 48 sec.

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Joan Reuning

  • Founder, Fibers and Fantasy
  • female
  • Caucasian
  • 1945 (Age: 79 years old)
  • Joan Reuning - Interview - Fibers and Fantasy
  • Video 1 of 22 in this Case
  • View All Available Videos

Biography

Joan Reuning owns and operates FIbers and Fantasy, a large and exciting retail gallery near Cayuga Lake in Ithaca, NY. The store features contemporary clothing and a huge variety of American Crafts.

In addition to owning the store, Joan Reuning is a fiber artist who designs many of the stores clothing pieces.

Joan Reuning is a graduate of the Eastman School of Music in Rochester, NY.

Just making things, just mostly making things. And then people started being interested, and so I decided, well, maybe I'd open a little shop. And first I did consignment in a shop downtown, (the early days of 15 Steps) and I felt like, oh golly, I don'...(Full transcript available to logged in subscribers.).

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Joan Reuning videos

Video 1 of 22 Joan Reuning Discusses Educational Background and Decision to Pursue Love of Designing
  • Joan Reuning - Interview - Fibers and Fantasy
  • 1/15/2001
  • Joan Reuning
  • 1 min. 21 sec.
Video 2 of 22 Joan Reuning Discusses Decision to Open Retail Store
  • Joan Reuning - Interview - Fibers and Fantasy
  • 1/15/2001
  • Joan Reuning
  • 1 min. 48 sec.
Video 3 of 22 Joan Reuning Discusses Product Mix and Target Customers
  • Joan Reuning - Interview - Fibers and Fantasy
  • 1/15/2001
  • Joan Reuning
  • 1 min. 33 sec.
Video 4 of 22 Joan Reuning Discusses Garment Design and Fabric Selection
  • Joan Reuning - Interview - Fibers and Fantasy
  • 1/15/2001
  • Joan Reuning
  • 2 min. 15 sec.
Video 5 of 22 Joan Reuning States That Designs Are More For Customers Then ForFollowing Trends
  • Joan Reuning - Interview - Fibers and Fantasy
  • 1/15/2001
  • Joan Reuning
  • 0 min. 55 sec.
Video 6 of 22 Joan Reuning Shares Thoughts on Customized Designs
  • Joan Reuning - Interview - Fibers and Fantasy
  • 1/15/2001
  • Joan Reuning
  • 0 min. 43 sec.
Video 7 of 22 Joan Reuning Discusses Importance of Customer Service to Business Success
  • Joan Reuning - Interview - Fibers and Fantasy
  • 1/15/2001
  • Joan Reuning
  • 1 min. 4 sec.
Video 8 of 22 Joan Reuning Shares Thoughts on Balance Between Design and Profitabiility
  • Joan Reuning - Interview - Fibers and Fantasy
  • 1/15/2001
  • Joan Reuning
  • 1 min. 44 sec.
Video 9 of 22 Joan Reuning Discusses Product Mix and Sizing Choices
  • Joan Reuning - Interview - Fibers and Fantasy
  • 1/15/2001
  • Joan Reuning
  • 3 min. 34 sec.
Video 10 of 22 Joan Reuning Shares Thoughts on Delivery Problems
  • Joan Reuning - Interview - Fibers and Fantasy
  • 1/15/2001
  • Joan Reuning
  • 1 min. 43 sec.
Video 11 of 22 Joan Reuning Discusses Sourcing and Trade Shows
  • Joan Reuning - Interview - Fibers and Fantasy
  • 1/15/2001
  • Joan Reuning
  • 1 min. 59 sec.
Video 12 of 22 Joan Reuning Shares Thoughts on Advertising
  • Joan Reuning - Interview - Fibers and Fantasy
  • 1/15/2001
  • Joan Reuning
  • 1 min. 33 sec.
Video 13 of 22 Joan Reuning Discusses How Company Handles Large Customer Demand
  • Joan Reuning - Interview - Fibers and Fantasy
  • 1/15/2001
  • Joan Reuning
  • 2 min. 18 sec.
Video 14 of 22 Joan Reuning Shares Thoughts on Order Minimums
  • Joan Reuning - Interview - Fibers and Fantasy
  • 1/15/2001
  • Joan Reuning
  • 1 min. 44 sec.
Video 15 of 22 Joan Reuning Discusses Budgeting
  • Joan Reuning - Interview - Fibers and Fantasy
  • 1/15/2001
  • Joan Reuning
  • 1 min. 20 sec.
Video 16 of 22 Joan Reuning Shares Thoughts on Business Experience and Being an Entrepreneur
  • Joan Reuning - Interview - Fibers and Fantasy
  • 1/15/2001
  • Joan Reuning
  • 2 min. 5 sec.
Video 17 of 22 Joan Reuning Discusses Decision Process For What Designs to Sell in the Store
  • Joan Reuning - Interview - Fibers and Fantasy
  • 1/15/2001
  • Joan Reuning
  • 0 min. 59 sec.
Video 18 of 22 Joan Reuning States Surprise At Evolution of Market for Customized Designs
  • Joan Reuning - Interview - Fibers and Fantasy
  • 1/15/2001
  • Joan Reuning
  • 0 min. 54 sec.
Video 19 of 22 Joan Reuning Discusses Growth Plans for the Company
  • Joan Reuning - Interview - Fibers and Fantasy
  • 1/15/2001
  • Joan Reuning
  • 0 min. 55 sec.
Video 20 of 22 Joan Reuning States Ethics and Fairness Go Both Ways
  • Joan Reuning - Interview - Fibers and Fantasy
  • 1/15/2001
  • Joan Reuning
  • 0 min. 50 sec.
Video 21 of 22 Joan Reuning Shares Advice To Students Starting Out in Design
  • Joan Reuning - Interview - Fibers and Fantasy
  • 1/15/2001
  • Joan Reuning
  • 1 min. 38 sec.
Video 22 of 22 Joan Reuning Shares Specific Professional Influences on Her Designs
  • Joan Reuning - Interview - Fibers and Fantasy
  • 1/15/2001
  • Joan Reuning
  • 3 min. 36 sec.
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