John Nesheim is an engineer and veteran of Silicon Valley. Since 1976, he has focused his research on how to do a high-tech start-up. His research findings led to discovery of the "14 Steps to IPO," which are documented in his best-selling book, "High Tech Start Up". Translated into four languages, the book is used around the world by entrepreneurs, investors, governments, universities, corporations, and Wall Street to increase understanding of entrepreneurial effectiveness. His second book, "Unfair Advantage", was released in early 2005.
Nesheim founded his company, the Nesheim Group, to gather best practices of professionals from around the world who are dedicated to improving the process of converting an idea to a world-class enterprise. He conducts workshops for entrepreneurs and the venture community, gathers research for his publications and coaches new enterprises.
Nesheim also serves as a Lecturer of Entrepreneurship at Cornell University's Johnson School.
John Nesheim earned his B.S. in Engineering with honors at the University of Minnesota and his MBA at Cornell University.
Well monetization of an idea is the way we describe it today, how you make money of course is fundamental to what it's about. And we are finding investors much more interested in figuring out how you monetize a business, make money with it before they invest and that's been a legacy since the inter...(Full transcript available to logged in subscribers.).
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