Matt Faso is currently a Marketing Advisor at Haley Marketing Group, where he works with clients on their marketing programs. Prior to Haley Marketing, Matt worked for Ingram Micro (a Fortune 75 company) and for the Hearst Corporation, one of the largest media conglomerates in the world. Matt Faso has been involved exclusively in marketing since writing an award winning business plan in the Entrepreneurship@Cornell program his junior year at Cornell University. He graduated Cornell in 2000.
One of the things that we talked about already is that companies need to be cognizant when replying to maybe a negative comment left on a social media platform. Don't give credence to something that is on a really small website or something that people aren't going to see. The best example that we...(Full transcript available to logged in subscribers.).
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