JB Osborne is the CEO of Red Antler. He started his career at Saatchi & Saatchi, working for clients such as Procter & Gamble, General Mills, and the award winning international launch of Air Tahiti Nui.
An entrepreneur at heart, he left Saatchi to open the New York office of Consortium, a New Zealand ad agency.
In August 2007, JB founded Red Antler, where he works with clients on brand positioning, user experience, business strategy and marketing.
JB has a Bachelors degree in Business, Magna Cum Laude, from Cornell University and is a member of the Entrepreneurship at Cornell Advisory Board.
Something that we've talked about a lot internally with my partners is the dynamic of fear. When you're creating something new, there's fear. You can't avoid it. No matter how much confidence and vision, there's a dynamic of like but maybe I'm not right. And when you add in the pressure of takin...(Full transcript available to logged in subscribers.).
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