Mark Tatum began his professional career at Procter & Gamble where he was promoted four times in four years, eventually becoming an award-winning corporate account executive. While working on his MBA at Harvard, he met many people working in the sports industry and took a summer internship doing sports marketing for Pepsi-Cola. After completing his MBA, Mark worked for Major League Baseball in their Corporate Sponsorship and Marketing Department. In 1999, he joined the NBA where he is currently Senior Director and Group Manager of Marketing Partnerships for the NBA. His responsibilities include overseeing the development of marketing programs for the NBA, USA Basketball and the Basketball Hall of Fame. Mark Tatum received his undergraduate degree from Cornell University and his MBA from Harvard University.
The NBA overview. Some of you may not know but the NBA actually controls and does all the marketing
for the WNBA as well as the NBA, and we are also the marketing arm for U.S.A. Basketball, which are the
teams which compete in the Olympics. You'll probably know them as the dream team back in '...(Full transcript available to logged in subscribers.).
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Mark Tatum Discusses NBA City Restaurants and How They Expand on NBA's Globalization Strategy
Mark Tatum Shares Personal Academic Background and Early Experience in the Sports Business
Mark Tatum Discusses NBA's Strategy of Being a Global Sports and Entertainment Provider
