Sheila Laderberg is co-founder of Punk's Backyard Grill, a fast casual backyard cookout restaurant in Annapolis, Maryland. Her co-founders are Jeffrey Sloan and David McCabe. Laderberg, Sloan, and McCabe came up with the idea for Punk's Backyard Grill while collaborating on a project in the Master of Management in Hospitality program (MMH) at the Cornell School of Hotel Administration. After years of refining the concept, planning, and raising capital, they opened Punk's Backyard Grill in February 2009. In its first year Punk's was named one of Washingtonian magazine's "Top 100 Bargain Restaurants" and What's Up! Annapolis magazine's "Best Bang for Your Buck." Prior to launching Punk's Backyard Grill, Laderberg was general manager of Marvelous Market Capitol Hill and worked with other hospitality companies in operations and marketing. Sheila Laderberg is a 2006 graduate of the Master of Management in Hospitality program (MMH) at the Cornell School of Hotel Administration. In addition to her Cornell MMH degree, Laderberg holds a BA degree from the University of Virginia.
We started this business after this MMH Program because the timing seemed right for our concept and we felt personally ready to make the commitment to do it. So I don't know if there are a lot of people who looked at themselves and say I had this great idea now is the time to do it but maybe I shou...(Full transcript available to logged in subscribers.).
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