Matt Faso is currently a Marketing Advisor at Haley Marketing Group, where he works with clients on their marketing programs. Prior to Haley Marketing, Matt worked for Ingram Micro (a Fortune 75 company) and for the Hearst Corporation, one of the largest media conglomerates in the world. Matt Faso has been involved exclusively in marketing since writing an award winning business plan in the Entrepreneurship@Cornell program his junior year at Cornell University. He graduated Cornell in 2000.
Having two-way conversations on social media is really important. You know, this is, again, when we're talking about the difference between inbound and outbound marketing. Outbound marketing is pushing your message out to the masses. Inbound marketing is about establishing relationships and creat...(Full transcript available to logged in subscribers.).
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