Elizabeth Ryan developed a passion for agriculture from earlier generations and is CEO of Breezy Hill Orchard.
Developed for and sold to thousands of New Yorkers in the Union Square Green Market, their products include apples, pears, peaches, plums, nectarines, and the value-added products that come from these fruits. The most significant of these value-added products is draft cider, for which the company aggressively raised private equity to launch a national product.
Elizabeth Ryan is a graduate of Cornell University.
We did what I call informal market research, and we had some kind of curious results. One of the things I did was I looked at the demographics. We were making an alcoholic cider. I looked at the demographics of who was drinking alcoholic cider at that time and there were some contradictory things...(Full transcript available to logged in subscribers.).
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