Earl Blanks is a former owner of a Party City franchise. Prior to his involvement with Party City, Blanks had started a small consulting business, the Small Business Marketing Planning Center, which provided marketing consulting services to smaller companies that generated $3-5 M per year in sales. Prior to that experience, Blanks worked at Procter & Gamble for over 7 years. Earl Blanks received his undergraduate degree from University of Arkansas and his MBA from Cornell University.
Many times people don't realize that Procter & Gamble with a brand as successful as Pampers failed two or three times in test markets with that product. They could have given up. But as they went back and studied the market and understood people aren't buying because they just don't trust the ...(Full transcript available to logged in subscribers.).
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