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Wen-fei Uva Discusses Struggle For Growth In Mature Horticulture Industry

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Total Case Duration :

  • Date Added : 02-08-05
  • Clip Duration : 1 min. 54 sec.

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Wen-fei Uva

  • Professor, Cornell University
  • female
  • Asian
  • 1967 (Age: 57 years old)
  • Wen-fei Uva - Lecture - Marketing Strategies in Food and Horticulture Industries
  • Video 1 of 7 in this Case
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Biography

Wen-fei Uva is a Senior Extension Associate at Cornell University. Her research interest is in market development for horticultural products and sustainability of horticultural businesses. She is currently developing an extension and applied research program on marketing of horticultural products including fruit, vegetable and ornamental horticulture crops. This program is designed to enhance the competitive position of the New York fruit, vegetable, and ornamental horticultural industry through targeted, curriculum-driven educational programs. Wen-fei Uva received her B.S. from National Taiwan University and her M.P.S. and Ph.D. from Cornell University.

So we saw internal consolidation in companies like Winn Dixie, Supervalue and AandP. And also, companies with large big stores, like Wal-Mart and Costco, they are opening up neighborhood market stores to compete with other neighborhood supermarkets. We are in a mature industry in the horticulture ...(Full transcript available to logged in subscribers.).

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Wen-fei Uva videos

Video 1 of 7 Wen-fei Uva Discusses Importance of Horticulture Product Marketing
  • Wen-fei Uva - Lecture - Marketing Strategies in Food and Horticulture Industries
  • 09-01-04
  • Wen-fei Uva
  • 1 min. 45 sec.
Video 2 of 7 Wen-fei Uva Discusses Options For Obtaining Marketing Related Demographic Information For Horticulture Industry
  • Wen-fei Uva - Lecture - Marketing Strategies in Food and Horticulture Industries
  • 09-01-04
  • Wen-fei Uva
  • 2 min. 15 sec.
Video 3 of 7 Wen-fei Uva Discusses Consumer Trends In Food and Ornamental Horticulture Industries
  • Wen-fei Uva - Lecture - Marketing Strategies in Food and Horticulture Industries
  • 09-01-04
  • Wen-fei Uva
  • 3 min. 7 sec.
Video 4 of 7 Wen-fei Uva Discusses Industry Trends In Food and Ornamental Horticulture Industries
  • Wen-fei Uva - Lecture - Marketing Strategies in Food and Horticulture Industries
  • 09-01-04
  • Wen-fei Uva
  • 2 min. 46 sec.
Video 5 of 7 Wen-fei Uva Discusses Struggle For Growth In Mature Horticulture Industry
  • Wen-fei Uva - Lecture - Marketing Strategies in Food and Horticulture Industries
  • 09-01-04
  • Wen-fei Uva
  • 1 min. 54 sec.
Video 6 of 7 Wen-fei Uva Discusses Relationship Trends In Food and Ornamental Horticulture Industries
  • Wen-fei Uva - Lecture - Marketing Strategies in Food and Horticulture Industries
  • 09-01-04
  • Wen-fei Uva
  • 1 min. 55 sec.
Video 7 of 7 Wen-fei Uva Discusses Importance of Developing Value Added Products in Horticulture Industry
  • Wen-fei Uva - Lecture - Marketing Strategies in Food and Horticulture Industries
  • 09-01-04
  • Wen-fei Uva
  • 1 min. 5 sec.