Zach Shulman is a Senior Lecturer at Cornell University. He teaches courses on venture capital and law for high-growth businesses. He also serves as general counsel and faculty advisor to BR Ventures and BR Incubator, both Johnson School student-run organizations that provide business consulting services and investment funds. Shulman is also currently a partner at Cayuga Venture Fund, a venture capital firm located in Ithaca, NY.
Before coming to the Johnson School in 2002, Shulman served as general counsel and chief investor relations officer of Spike Broadband Systems, where he was responsible for general oversight of Spike's legal function, including: negotiating and closing strategic and business relationships; strategizing, negotiating and closing fund-raising efforts; investor relations; and various human resource matters. While at Spike, Shulman negotiated and closed over $80 million in venture capital financing.
Prior to joining Spike, Shulman was an associate at the law firm of Harris Beach in Ithaca, New York. At Harris Beach, Shulman focused his practice on representing private and public corporations in a wide range of capacities, including equity financing via private placements and venture capital, bank financing, mergers and acquisitions, and the establishment of corporate governance policies, including advising boards of directors and executive management.
Before Harris Beach, Shulman was an associate at Ropes & Gray in Boston, Massachusetts, where he represented predominantly public companies in equity and debt offerings, commercial lending, Securities and Exchange Commission compliance, mergers and acquisitions, and executive compensation matters.
Zach Shulman earned a bachelor of science from the Cornell University School of Industrial and Labor Relations and graduated from Cornell University Law School.
So the question was if it's a non-loyal customer base, won't those customers perhaps switch after they buy your product? Well the answer is yes, but if you had, you know, 70 million people buying your product and then they all switched, you know, they still bought your product. Okay, so ... I mean...(Full transcript available to logged in subscribers.).
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