Bruce Peterson is Senior Vice President and General Merchandise Manager of perishables for Wal-Mart.
Based in Wal-Mart's home offices in Bentonville, AR, Peterson oversees all meat, produce, dairy, frozen, floral, bakery and commercial bread operations for Wal-Mart Stores, its domestic Supercenters and the new Neighborhood Markets.
Bruce Peterson received his undergraduate degree from University of Michigan.
How many of you are familiar with radio frequency identification? Huge deal. It is a huge, huge deal. The easiest example that I can illustrate for you is if some of you all have a freeway pass where instead of stopping at the tollbooth and paying money you zip right through? RFID application. ...(Full transcript available to logged in subscribers.).
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Bruce Peterson Discusses Wal-Mart's Involvement In Charitable Contributions and Social Accountability
Bruce Peterson States Growth Opportunities Lie In Supercenters, Urban Markets and International Expansion
Bruce Peterson Discusses Social Issues Regarding Radio Frequency Identification Initiatives
Bruce Peterson States Employees Will Be Reassigned To New Tasks If Radio Frequency Identification Is Implemented
