Nadja Schnetzler is the CEO and Co-Founder of BrainStore and the author of "The Idea Machine". In the Swiss company BrainStore, ideas are produced in the same way as products - made-to-order and on a conveyor belt. The BrainStore ideas machine is an innovation model which functions on engineering principles and makes this idea generation possible. Nadja Schnetzler studied at the Ringier School of Journalism in Zurich, Switzerland.
In this particular case, we actually talked them into having a meeting with us. So that's what we normally do. We contact companies and we say, we're BrainStore, we want to have a talk with you about ideas and innovation, we can help you understand what...(Full transcript available to logged in subscribers.).
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