Ken Grouf is the Founder and Co-Executive Director of the New York division of City Year. City Year unites a diverse group of 17 to 24 year-old young people for a year of full-time, rigorous community service, leadership development, and civic engagement.
Prior to starting City Year New York, Grouf was the Director of Brand Managment at Yahoo! Prior to Yahoo!, Ken was the Director of National Programs and Marketing at Do Something.
In 1993, he founded and served as the Executive Director of Students for Children, a non-profit organization that encouraged volunteerism and child advocacy on college campuses nationwide.
Ken Grouf received his undergraduate degree from Cornell University.
Branding is a way of really getting inside people's mind and really understanding your audience. And you spend a lot of time thinking about what are the desires of your audience? Researching, what do they expect from a company? What kind of movement do they want to be a part of? And that's what ...(Full transcript available to logged in subscribers.).
Register & Subscribe
Login
Kenneth Grouf Shares Thoughts on Importance of Concerned Citizens and Not For Profit Organizations
Kenneth Grouf Shares Thoughts on Getting Buy In And Listening To Employees and Consumers
