Wen-fei Uva is a Senior Extension Associate at Cornell University. Her research interest is in market development for horticultural products and sustainability of horticultural businesses. She is currently developing an extension and applied research program on marketing of horticultural products including fruit, vegetable and ornamental horticulture crops. This program is designed to enhance the competitive position of the New York fruit, vegetable, and ornamental horticultural industry through targeted, curriculum-driven educational programs. Wen-fei Uva received her B.S. from National Taiwan University and her M.P.S. and Ph.D. from Cornell University.
Finally, value added is really the key in today's marketing. Value added could be product form, could be product mix, could be services, could be the process of how you do business with your customers or could be your production method. Grower shippers should step up to food safety strategies and ...(Full transcript available to logged in subscribers.).
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